Digital Mktg Specialist-BUI

Essential Duties and Responsibilities
Include the following (other duties may be assigned).

 

Social Media:
• Assist with the creation, conception and presentation of the company’s social media strategy and integrated marketing campaigns
• Utilizes social listening tools like Sprinklr to generate insights and provide metrics
• Using measurement tools to continually find ways to improve on those metrics through testing and new initiatives
• Review web-based marketing content for grammar and factual information
• Day-to-day management and development of editorial content on social media platforms, including tweets, posts and discussions
• Proactively interact with online communities across all platforms
• Use social media monitoring tools to monitor conversations
• Provide weekly and monthly reports for the division
• Enforce brand guidelines across D.R. Horton-owned channels
• Work closely with Designers to create social media worthy content
• Research and draft blog posts that are relevant to the home building community

 

Content Administration/SEO:
• Coordinate, create and maintain product content for the company’s Wordpress website.
• Assist in the back-end operational duties for the company’s Wordpress website.
• Ability to edit images in Photoshop and optimize them for web.
• Write and review web-based marketing content to ensure correct grammar, factual information and an engaging active tone.
• Composes and develops SEO-friendly content for the company websites that effectively and correctly provides information on company products and services.
• Preform SEO and SEM activities such as keyword monitoring and copywriting effective SEO friendly content for the website.
• Provide feedback and analysis to divisions regarding their online content initiatives.
• Ensures that the layout of the websites content is accessible and logical and recommends improvements as necessary
• Assist in SEO activities such as geo-targeting and registering communities with Google business.
• Assist in other division marketing initiatives on an as needed basis.

 

Email Marketing:
• Responsible for creating email marketing campaigns to promote a product or service.
• Determines target audience, devises campaign, and launches email campaign to create buzz or generate leads for the business.
• Designs templates that can be easily adjusted on the fly for other areas of the business.
• Reviews email marketing content for accurate grammar and factual information.
• Ensures messages are sent in proper form and template.
• Sends messages that are delivered to only those who have opted in for messages.
• Provides ongoing maintenance of email templates to ensure deliverability and usability.
• Reviews email marketing performance as a whole and at a granular level, to report findings.
• Uses email analytics to re-define current processes and procedures.
• Provides feedback and analysis to divisions on their email marketing initiatives.
• Assists division users on email creation, segmentation, launch, and analysis.
• Trains division users on email marketing platform changes.
• Develops automated email marketing programs with the help of division user feedback.
• Stays up-to-date on email best practices and integrates them into the overall email marketing strategy for the business.
• Some development and coordination of web graphics, brochures, logos, and imagery for specific assignments may be required
• Assists in other areas of digital marketing that include, but are not limited to, social media, web analytics, graphic design, SEO, and SEM.